MotionElements implements VisualSearch technology to its search engine to enable faster and more relevant results for its buyers.
Singapore – Tuesday, 12 August 2014
MotionElements Pte Ltd (www.motionelements.com) has announced the launch of its improved search engine featuring new powerful visual similarity search technology to help stock media buyers find relevant content faster.
VisualSearch is a visual similarity search engine technology that allows users to find content with a heavier emphasis on visual cues. VisualSearch uses technological advancements made from image search engines and breaks new ground by introducing faster, visually more accurate search results for video content libraries.
In partnership with Pixolution, a leading visual image search technology provider, MotionElements has implemented VisualSearch into its royalty-free online marketplace. Joanne Chua, Co-Founder of MotionElements notes, “We saw a lot of potential in the amount of utility and ease of use it provides to both buyers and sellers of stock video content, which led to our decision to invest and implement the technology to MotionElements as part of our efforts to improve our site”.
At launch, VisualSearch in MotionElements allows its buyers to narrow down search results to the most visually relevant clips by providing a reference image. Buyers can also start a keyword search and use one of the results as a reference to further filter the search. This allows buyers to find content with fewer pages indexed compared to a standard keyword search.
Mark Sun, Co-Founder of MotionElements explains “What sets us apart is that, on top of our extensive video footage library, we also have a huge selection of stock animation and After Effects templates. This often places a heavy burden on having the correct keywords to describe, for example, animated video backgrounds with keywords like Swirly Lines or Curvy Wave”.
He further explains that, “Our new VisualSearch bridges that gap. The visual nature of the search overcomes the various language and semantic limitations inherent to keyword searches. This effectively globalizes search for all languages, which in turn gives our Artists confidence that their content can be found by buyers with less emphasis on the keywords”.
Joanne Chua is optimistic about the new feature and shares that “the addition of VisualSearch is in line with our efforts to make stock media easy to use and work with”.
VisualSearch in MotionElements is currently launched as a Beta feature. Further improvements are to be implemented as more users become acquainted to the new search feature.
MotionElements is a Singapore-based online marketplace for royalty-free stock animation, video footage, After Effects and Apple Motion templates.
Pixolution is the leading visual image search technology provider in Berlin, Germany. Agencies and content providers around the world use its visual similarity search.